Which metal is best for you?
A metal’s ability to withstand wear and tear. Platinum is highly durable and naturally white, and will therefore last for generation after
generation. Precious-metal Purity How much precious metal content does your ring actually have? 18ct white or yellow gold is 75% pure whilst platinum is mostly 95% pure. In the latter case you get more precious metal for your money.
Hypoallergenic metals reduce or minimize the possibility of an allergic response by minimizing potentially irritating substances. Platinum is the only truly hypoallergenic precious jewelry metal.
How much metal (and consequently value) will a ring lose to scratching and denting? All metals scratch, but with gold that scratch
actually removes a sliver of metal. With platinum scratching just ripples the surface. The displaced metal can be moved back into place with polishing.
Can your ring be made to look new again? Can it be refinished, re-sized, or re-conditioned easily? Platinum performs beautifully in each case.
This relates not only to the scarcity of a given metal, but to the demand for it in uses other than jewelry. For example, supplies
of platinum are very limited with jewelry competing with industrial requirements. Greater demand on a smaller supply makes platinum more highly prized.
The visual aid below will help you understand some aspects and characteristics of Platinum and Gold and help you choose a metal for your ring.